A heritage publisher for Pakistani family memory

Their stories. In their voice.

ان کی کہانی، ان کی اپنی آواز میں

We call your elder in Urdu, ask one gentle question at a time, and turn those calls into a private family book with photos, audio, and the lines nobody wrote down.

Subscriptions from $19 per month, or commission the whole book as a gift from $299.

Dastaan illustrated publisher mark
داستان Book first Voice kept

The thing families keep postponing

The stories disappear quietly.

Every year, the stories get shorter. A name is forgotten. A street turns into "that old place." A recipe becomes guesswork. A joke nobody else can tell goes missing from the room.

Most elders do not sit down to record a memoir. They laugh, deflect, change the subject, or say there was nothing special about their life.

"Bas, aam si baat thi." That ordinary thing is usually the inheritance.
A three-panel comic strip: Dada Jan looks at his late wife's framed photo and remembers she told him 14 stories. He presses his forehead, remembering only two. He calls Dastaan.

How the ritual works

We call gently. They answer slowly.

The family sets the rhythm. The elder keeps control. The book grows one conversation at a time.

01

Send the tap link.

Pick the call cadence, family context, and safe topics. Your elder receives one clear link by SMS, email, or WhatsApp.

02

Your dedicated Pakistani caller phones in Urdu.

A real young Pakistani graduate, same warm voice each week. Consent-led, paced around your elder’s energy, remembers what they said last time. Your elder speaks. We listen. Stories surface slowly.

03

The book arrives.

Months later, audio, photos, transcripts, chapters become a physical family book made to be held. One per elder.

Illustration of Dada Jan, the Dastaan mascot, listening on a phone in his chair

Pictured: Dada Jan. The patient listener on every call.

Dastaan intake link
Add the photos they already have. We only use what your family approves.
Google PhotosiCloudWhatsAppManual scans
Open family archive

The moat is the photo memory

Their camera roll becomes the spine of the book.

The intake link connects Google Photos, iCloud, WhatsApp media, or manual scans with consent. During calls, Dastaan can surface a wedding photo, a shop sign, a school uniform, or a cousin nobody has labeled yet.

Photos become prompts. Prompts become chapters. The family reviews what goes into the book before anything is printed.

Start with a subscription. Finish with a book.

Two ways to begin.

Most families start with a membership and let the story unfold one call a week. Some prefer to commission the whole book as a one-time gift. Both paths land in the same place, a memoir your family will pass down.

Subscriptions

A gentle beginning

Monthly

$19 per month

A call once a month. Transcripts emailed to you.

  • Two 10-minute calls each month
  • Urdu and English transcripts emailed after each call
  • Private NFC family archive, hosted for life

For the heirloom finish

Twice-Weekly

$99 per month, or $899 per year

Two calls a week. Hardcover memoir, five photo restorations, family-tree appendix, three printed copies.

  • Eight 20-minute calls each month
  • Hardcover memoir with three printed copies
  • Five photo restorations included
  • Family-tree appendix and handwritten dedication
  • Private NFC family archive, hosted for life

One-time gift packages

Standard Gift

$299 one-time

Around 12 calls with your dedicated caller, then a softcover memoir to mark the occasion.

  • Up to 12 Urdu capture calls
  • Softcover memoir, one printed copy
  • Private NFC family archive

Premium Gift

$549 one-time

Around 20 calls, hardcover memoir, and photo restorations for the box of dadi’s old prints.

  • Up to 20 Urdu capture calls
  • Hardcover memoir, one printed copy
  • Five photo restorations included
  • Private NFC family archive

Heirloom Gift

$1,099 one-time

The full ritual. Around 30 calls, editor pass, cloth or leather hardcover, three copies for the family.

  • Up to 30 Urdu capture calls
  • Cloth or leather hardcover, three printed copies
  • Editor pass on the manuscript
  • Family-tree appendix and handwritten dedication
  • Private NFC family archive
Add-ons, available on any tier Tap to open
  • Extra capture call$15 each
  • 15-minute top-up on a single call$9
  • Photo restoration$24 each
  • Translation pass, Urdu to English$129
  • Multi-elder edition (two elders together)$199
  • Lifetime archive hosting guarantee$99 one-time
  • Printed photo album companion$129
  • Opt-in video call layer$99

Not sure which path is right? Some families need a few exploratory calls before committing. and we will work it out, one elder at a time.

Early family signal

People do not open up because the software is clever.

They open up when the question is respectful and the family has made room for the answer.

My father did not want a big interview. He was fine with a phone call after chai. That changed everything.
Pilot family, Karachi
The Urdu mattered. The pauses mattered. It sounded like him, not like someone cleaned him up for a brochure.
Pilot family, Toronto
The photo prompts brought out stories we had never heard, from a picture we had all seen a hundred times.
Pilot family, London
Illustration of Dada Jan holding the finished cobalt Dastaan book

One elder. One voice. One book.

Start their book.

Subscriptions from $19 a month, or commission the whole book as a one-time gift from $299. Calls in Urdu with your dedicated Pakistani caller, full transcription, photo restoration, hardcover printing, and the private family archive all included.

کہانی مکمل ہونا ضروری نہیں۔ سننا ضروری ہے۔